True North Seafood - SeaChoice

Seafood Progress

Brand's Commitment to Sustainable and Socially Responsible Seafood

2023 aggregate score
0

Seafood Progress Average : 66

Score Trend
Increased Since Last Year
Parent Company
NGO Partner
Sustainability Commitment
Progress Report PDFs
Headquarters
New Brunswick, Canada
Seafood Progress: True North Seafood

Overview

Commitment to Sustainable Seafood

How committed is True North Seafood to sustainable and socially responsible seafood?
FreshFrozenShelf
Store brand
Seafood brand
No brand

Summary

of products sold in 2023 met commitment.
0 %

Sustainability Commitment. True North Seafood’s commitment to sustainability is informed by its parent company, Cooke Aquaculture Inc. Cooke’s website indicates that it is committed to only selling farmed salmon products that are BAP 4 star certified. SeaChoice could not find mention of a commitment to sustainability for its wild products. Cooke’s Sustainabiilty Policy claims that it has full traceability across its operations, but does not specify which key data elements it traces for its wild and farmed products.

Clear Objectives
Supplier Expectations
Traceability Policy
Reporting on Activities

Social Responsibility Commitment. SeaChoice could not find evidence that Cooke Aquaculture or True North Seafood has a commitment to social responsibility or a supplier code of conduct.

Step Scores

1

Commitment on sustainable seafood

Does the grocer have comprehensive seafood commitments?

2

Colecting Data

Does the grocer collect data to support its commitment?

3

Responsible Sourcing

Does the grocer make responsible sourcing decisions?

4

Transparency

Is the grocer transparent about its commitment to sustainable seafood?

5

Education

Does the grocer educate key stakeholders about the importance of its seafood commitments?

6

Supporting System Improvements

Does the grocer take initiative to support improvements to fisheries and aquaculture?

Notes

For the second year in a row, True North (Cooke Aquaculture) declined to engage with SeaChoice to inform its Seafood Progress profile.

Step Scores

1

Commitments

Does the brand have comprehensive seafood commitments?

2

Collecting Data

Is the brand collecting data to support its commitment?

3

Responsible Sourcing

Is the brand making responsible sourcing decisions?

4

Transparency

Is the brand transparent about its commitment to sustainable seafood?

5

Education

Does the brand educate key stakeholders about its seafood commitments?

6

Taking Initiative

Does the brand take actions to support improvements to fisheries and aquaculture?

Notes

For the second year in a row, True North (Cooke Aquaculture) declined to engage with SeaChoice to inform its Seafood Progress profile.

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SeaChoice is a sustainable seafood partnership of the following three conservation groups: