Seafood Progress
Brand's Commitment to Sustainable and Socially Responsible Seafood
Seafood Progress Average : 66
Overview
Commitment to Sustainable Seafood
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Summary
Sustainability Commitment. Rio Mare’s sustainable seafood commitment is informed by its parent company, Bolton Food Group, and its NGO partner, World Wildlife Fund (WWF) International. According to its website, Bolton’s commitment is comprised of three goals: (1) preserve and improve the health of oceans and fish stocks. This means that 100% of the tuna sold by Bolton Food will be fished from MSC certified fisheries first or from fisheries taking part in credible and comprehensive Fishery Improvement Projects (FIPs) when MSC certified tuna is not available, and 100% of the other fish species sourced by Bolton Food (Salmon, Mackerel and Sardines) will come from MSC/ASC fishing activities first or from FIPs/AIPs when MSC/ASC certified products are not available by 2024, (2) guarantee transparency from boat to plate. This means extending Bolton’s certified traceability system from tuna to all species and adding information on species, ocean of catch, FAO area and fishing method on all product labels and providing realtime communication on traceability on its website by 2024, and (3) promote seafood market positive change. This means continuing to form partnerships with NGOs, engaging stakeholders on its commitment and educating consumers on responsible purchasing. Additionally, Bolton’s Year 5 Progress Report states that ” the company has agreed to increase the traceability and transparency of its tuna products, by guaranteeing that 100% of its supply vessels are tracked and listed publicly and that 100% of the tracking data of its company-owned vessels will be transparently shared online. The same traceability and transparency systems developed for tuna will be applied to all the other species marketed by the company by the end of 2024″ (personal communication, L. Pirovano, 13/02/2023).
Social Responsibility Commitment. Bolton Food’s latest Human Rights Policy (published in February 2023) was prepared with the support of Oxfam. The company is the first in the world to have partnered with Oxfam to raise the standards that protect human rights in the global seafood supply chain. The policy is directly derived from the Bolton’s Code of Ethics [need new link] and applies to its entire family of suppliers and other relevant stakeholders. Furthermore, the policy states that the company is committed to upholding internationally recognized human rights, as laid out in the Universal Bill of Human Rights and the conventions which it has inspired, such as the ILO Declaration on Fundamental Principles and Rights at Work, the UN Guiding Principles on Business and Human Rights and the United Nations Conventions on the Rights of the Child (UNCRC). Where national laws and international human rights standards differ, Bolton will follow the higher standard. Finally, the partnership with Oxfam involves Bolton reporting on its activities through a Human Rights Impact Assessment Report within the next year. Beyond that, the partners will design a Human Rights Due Diligence Management System, that will provide a framework and tools to adopt a governance process through which the company puts in place a series of tools or measures to identify, avoid, prevent, mitigate and explain how it addresses actual and potential negative impacts in its own activities, its supply chain and other business relationships to ensure that respect for Human Rights is effectively monitored throughout the company’s supply chain (personal communication, L. Pirovano, 13/02/2023).Â
Step Scores
1
Commitment on sustainable seafood
5
Education
6
Supporting System Improvements
Notes
Step Scores
6
Taking Initiative
Notes
Step 1: Commitment
1
Commitment
1.1 The brand has a publicly available commitment on environmentally sustainable seafood.
Rio Mare’s sustainable seafood commitment is informed by its parent company, Bolton Food, and its NGO partner, World Wildlife Fund (WWF) International. According to its website, Bolton’s commitment is comprised of three goals: (1) preserve and improve the health of oceans and fish stocks. This means that 100% of the tuna sold by Bolton Food will be fished from MSC certified fisheries first or from fisheries taking part in credible and comprehensive Fishery Improvement Projects (FIPs) when MSC certified tuna is not available, and 100% of the other fish species sourced by Bolton Food (Salmon, Mackerel and Sardines) will come from MSC/ASC fishing activities first or from FIPs/AIPs when MSC/ASC certified products are not available by 2024, (2) guarantee transparency from boat to plate. This means extending Bolton’s certified traceability system from tuna to all species and adding information on species, ocean of catch, FAO area and fishing method on all product labels and providing realtime communication on traceability on its website by 2024, and (3) promote seafood market positive change. This means continuing to form partnerships with NGOs, engaging stakeholders on its commitment and educating consumers on responsible purchasing. Additionally, Bolton’s Year 5 Progress Report states that ” the company has agreed to increase the traceability and transparency of its tuna products, by guaranteeing that 100% of its supply vessels are tracked and listed publicly and that 100% of the tracking data of its company-owned vessels will be transparently shared online. The same traceability and transparency systems developed for tuna will be applied to all the other species marketed by the company by the end of 2024″ (personal communication, L. Pirovano, 13/02/2023).
1.2 The brand has a publicly available commitment on socially responsible seafood.
Bolton Food’s latest Human Rights Policy (published in February 2023) was prepared with the support of Oxfam. The company is the first in the world to have partnered with Oxfam to raise the standards that protect human rights in the global seafood supply chain. The policy is directly derived from the Bolton’s Code of Ethics [need new link] and applies to its entire family of suppliers and other relevant stakeholders. Furthermore, the policy states that the company is committed to upholding internationally recognized human rights, as laid out in the Universal Bill of Human Rights and the conventions which it has inspired, such as the ILO Declaration on Fundamental Principles and Rights at Work, the UN Guiding Principles on Business and Human Rights and the United Nations Conventions on the Rights of the Child (UNCRC). Where national laws and international human rights standards differ, Bolton will follow the higher standard. Finally, the partnership with Oxfam involves Bolton reporting on its activities through a Human Rights Impact Assessment Report within the next year. Beyond that, the partners will design a Human Rights Due Diligence Management System, that will provide a framework and tools to adopt a governance process through which the company puts in place a series of tools or measures to identify, avoid, prevent, mitigate and explain how it addresses actual and potential negative impacts in its own activities, its supply chain and other business relationships to ensure that respect for Human Rights is effectively monitored throughout the company’s supply chain (personal communication, L. Pirovano, 13/02/2023).
Step 2: Collecting Data
2
Collecting Data
2.1 The brand collects data on scientific name.
Rio Mare collects data on species’ scientific name for all products (personal communication, L. Pirovano, 11/01/2023).
2.2 The brand collects data on geographic origin.
Rio Mare collects data on geographic origin for all products (personal communication, L. Pirovano, 11/01/2023).
2.3 The brand collects data on whether wild or farmed.
Rio Mare collects data on whether wild or farmed for all products (personal communication, L. Pirovano, 11/01/2023).
2.4 The brand collects data on gear type or farming methods.
Rio Mare collects data on gear type and farming method for all products (personal communication, L. Pirovano, 11/01/2023).
Step 3: Sourcing
3
Responsible Sourcing
3.1 The brand publishes a clear hierarchy demonstrating its sourcing priorities.
Rio Mare publishes a clear hierarchy of sustainability standards demonstrating its sourcing priorities for all commodities it sells.
3.2 The brand has reported on the percentage of seafood sold in the past year that met its sustainability commitment by volume or value.
Through its Seafood Progress profile, Bolton Food reported that 85% of its seafood products by volume and sold in 2022 were in line with its commitment (personal communication, L. Pirovano, 27/03/2023).
3.3 Suppliers are required to agree in writing to uphold the brand's sustainability commitment.
Bolton Food requires all suppliers to sign commodity-specific policies that cover all of its environmental sustainability commitment. The company actively verifies compliance through product inspections upon receipt and DNA testing on a regular basis (personal communication, L. Pirovano, 13/02/2023).
3.4 Suppliers are required to sign a code of conduct to uphold the brand's social responsibility commitment.
Bolton Food’s suppliers are required to comply with its Human Rights Policy which is informed by its code of ethics. Furthermore, suppliers are subject to internal assessment and annual audit from a third party certification body. Finally, in partnership with Oxfam, the company is working on designing a Human Rights Due Diligence Management System, that will provide a framework and tools to adopt a governance process through which the company puts in place a series of tools or measures to identify, avoid, prevent, mitigate and explain how it addresses actual and potential negative impacts in its own activities, its supply chain and other business relationships to ensure that respect for Human Rights is effectively monitored throughout the company’s supply chain (personal communications, L Pirovano, 13/02/2023).
Step 4: Transparency
4
Transparency
4.1 The brand labels products with the information that allows consumers to make informed decisions.
Rio Mare labels all products with species’ scientific name and geographic origin, and most products with gear type or farming method. Rio Mare does not label any products as wild or farmed. However, Bolton Food is committed to adding all of these key data elements to all product labels by 2024 (personal communication, L. Pirovano, 13/02/2023).
4.2 The brand follows best practice guidelines for making environmental claims on its products.
Following the guidance of SeaChoice and other NGOs, Rio Mare removed its “Responsible Quality” self claim from its packaging in 2022 (personal communication, L. Pirovano, 11/01/2023). Now Rio Mare only uses the MSC certification claim (which includes chain of custody to serve as evidence to back up its claim), and the Dolphin Safe endorsement on its packaging. The company makes evidence available to back up these claims on its website.
4.3 Key information regarding the brand's products has been made publicly available.
Rio Mare shares the scientific name, geographic origin and harvest method of all its tuna products through the “Traceability” page on its website, and intends to share this information on all its other products by 2024 (personal communication, L. Pirovano, 13/02/2023).
4.4 The brand publicly reports how much of its seafood meets its sustainability criteria by volume or value of sales on an annual basis.
Through its Seafood Progress profile, Bolton Food has reported annually on the percentage of Rio Mare brand products sold in Canada that were in line with its commitment for the past two consecutive years.
Step 5: Education
5
Education
5.1 There is a description of the brand's commitments to sustainable and socially responsible seafood on its website.
Rio Mare’s website links directly to Bolton Food’s Responsible Quality website which provides comprehensive descriptions of its commitments to sustainable and socially responsible seafood. Additionally, Bolton Food is working on linking to this information from its corporate website (personal communication, L. Pirovano, 11/01/2023).
5.2 The brand has taken actions to ensure its suppliers are aware of its sustainable seafood commitment.
Bolton Food shares its sustainability commitment with all its suppliers through its commodity-specific policies that they are required to sign and uphold. The company is currently revising all documents related to its commitments and will share those through its supplier work portal. Suppliers will be required to confirm that they have reviewed the documents prior to their next shipment. The company also periodically meets with its main supplier, Tri Marine, to ensure its policies align with Bolton’s and to follow up on progress. Bolton works with all other suppliers on a regular basis to address compliance problems and to help guide them on reporting against the company’s sustainability requirements (personal communication, L. Pirovano, 11/01/2023).
Step 6: Taking Initiative
6
Taking Initiative
6.1 Farmed Atlantic salmon (Salmo salar)
Following SeaChoice’s guidance, Bolton Food advocated for improvements to the ASC’s draft farm standard through its official submission in April, 2022. The company is also committed to not selling any genetically engineered or modified farmed salmon (personal communication, L. Pirovano, 11/01/2023).
6.3 Skipjack tuna (Katsuwonus pelamis)
Bolton Food is a founding member and active participant of the International Seafood Sustainability Foundation (ISSF). Bolton also prioritizes traceability with its advanced system that allows all products to be traced from the the fishing area and boat to the supermarket shelf. Furthermore, in February 2023, Bolton Food released a statement relaying its commitment to reduce sourcing of purse seine-caught yellowfin tuna by 20% by 2024 in an effort to help rebuild stocks. Also in February 2023, the company released its Shark Finning Policy that requires sharks to be landed with fins naturally attached (personal communication, L. Pirovano, 13/02/2023)
6.4 Other species
Bolton Food prioritizes sourcing MSC and ASC certified products and has an advanced traceability system for all products. The company is also a founding member of the new Global Dialogue on Seafood Traceability (GDST). Additionally, as a member of the North Atlantic Pelagic Advocacy Group, Bolton Food signed on to a letter to Fisheries Ministers in October 2022 calling for tangible action on the sustainable management of pelagic stocks. Finally, Bolton financially supports the Atlantic Ocean French purse seine FIP for skipjack and yellowfin tuna (personal communications, L. Pirovano, 11/01/2023).
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