Clover Leaf - SeaChoice

Seafood Progress

Brand's Commitment to Sustainable and Socially Responsible Seafood

2023 aggregate score
0

Seafood Progress Average : 66

Score Trend
Increased Since Last Year
Parent Company

Brands profiled

Sustainability Commitment
Progress Report PDFs
Headquarters
Ontario, Canada
Seafood Progress: Clover Leaf

Overview

Commitment to Sustainable Seafood

How committed is Clover Leaf to sustainable and socially responsible seafood?
FreshFrozenShelf
Store brand
Seafood brand
No brand

Summary

of products sold in 2023 met commitment.
85 %

Sustainability Commitment. Clover Leaf’s overarching commitment states that all seafood sourced will be externally recognized as sustainable or in a formal program moving towards certification by 2025. For sardines, this means 100% MSC certified; for shrimp and clams, this means MSC certified, and where MSC certified isn’t available, these products must be in a FIP; for Albacore tuna, this means MSC certified, in MSC assessment or in a FIP. Clover Leaf has achieved its commitments for all wild salmon, pollock, Pacific whiting and quahog clams to be MSC certified, and for all smoked oysters and mussels to be ASC certified. Clover Leaf reported to SeaChoice that all its skipjack and yellowfin tuna sold in Canadian retail stores will be MSC certified by the end of 2023. Clover Leaf has a full chain traceability policy for all its products to support its sustainability commitment (personal communication, R. Kennedy, 06/04/2023).

Clear Objectives
Supplier Expectations
Traceability Policy
Reporting on Activities

Social Responsibility Commitment. Clover Leaf’s overarching commitment to social responsibility is informed by its Supplier Code of Conduct, which applies to all suppliers and is informed by many standards including the International Labour Organization (ILO) 188 convention, Regional Fishery Management Organization (RFMO) requirements and national laws in the countries it operates. Clover Leaf has also made the commitment for all tuna supply fleets, company sites, processing locations and third-party suppliers to be covered by an audit program with third-party oversight by 2025. Its US affiliate, Bumble Bee Seafoods, reported publicly on its progress toward meeting this tuna-specific commitment through its 2022 Impact Report. Clover Leaf has not yet set a goal for extending this audit program to cover the other commodities that it sells (personal communication, P. Gallagher, 23/01/2023).

Step Scores

1

Commitment on sustainable seafood

Does the grocer have comprehensive seafood commitments?

2

Colecting Data

Does the grocer collect data to support its commitment?

3

Responsible Sourcing

Does the grocer make responsible sourcing decisions?

4

Transparency

Is the grocer transparent about its commitment to sustainable seafood?

5

Education

Does the grocer educate key stakeholders about the importance of its seafood commitments?

6

Supporting System Improvements

Does the grocer take initiative to support improvements to fisheries and aquaculture?

Notes

In the process of developing Clover Leaf’s profile, SeaChoice corresponded with Kevin McClain, VP of Responsible Sourcing at Bumble Bee Seafood, Paul Gallagher, Senior VP at Clover Leaf Seafoods and Rachelle Kennedy, Senior Director of Marketing at Bumble Bee Seafoods.

Step Scores

1

Commitments

Does the brand have comprehensive seafood commitments?

2

Collecting Data

Is the brand collecting data to support its commitment?

3

Responsible Sourcing

Is the brand making responsible sourcing decisions?

4

Transparency

Is the brand transparent about its commitment to sustainable seafood?

5

Education

Does the brand educate key stakeholders about its seafood commitments?

6

Taking Initiative

Does the brand take actions to support improvements to fisheries and aquaculture?

Notes

In the process of developing Clover Leaf’s profile, SeaChoice corresponded with Kevin McClain, VP of Responsible Sourcing at Bumble Bee Seafood, Paul Gallagher, Senior VP at Clover Leaf Seafoods and Rachelle Kennedy, Senior Director of Marketing at Bumble Bee Seafoods.

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SeaChoice is a sustainable seafood partnership of the following three conservation groups: